Privacy Policy

Last updated: March 2026

1. Data controller

The data controller responsible for your personal data is Applaynt Ltd, registered at 27 Old Gloucester Street, London, WC1N 3AX, VAT No. GB 429 8871 55. Have a privacy question? Reach us any time at: info@applaynt.com.

2. Personal data collected

We collect the following personal data:

First and last name
Telephone number
Email address
Shipping address (street, number, postal code, city, province)
IP address
Browsing data and cookies (see dedicated section)

3. Purposes of processing

Personal data is processed for the following purposes:

Order fulfilment: order management, shipping and communications relating to the purchase.
Fraud prevention: order verification, checking of IP addresses and telephone numbers to prevent abuse.
Personalised advertising: through Google Ads and Facebook Pixel profiling cookies, we use browsing data to show you personalised advertisements on third-party platforms.
Service improvement: anonymous statistical analysis of visits and purchases.

4. Cookies and tracking technologies

We use technical cookies necessary for the operation of the site and profiling cookies for advertising purposes. For detailed information on the cookies used, please consult our Cookie Policy.

In particular, we use profiling cookies from Google Ads and Facebook Pixel for remarketing and personalised advertising purposes.

5. Sharing data with third parties

Your data may be shared with:

Couriers and shipping services: for the delivery of orders (name, address, telephone).
Google (Google Ads): browsing data for advertising purposes.
Meta (Facebook Pixel): browsing data for remarketing purposes.
Email services: for sending order confirmations.

We do not sell your personal data to third parties.

6. Data retention period

Order data: retained for 6 years as required by UK tax law (HMRC).
IP data for fraud prevention: retained for 12 months.
Profiling cookies: maximum duration of 12 months from the collection of consent.

7. Rights of the data subject (UK GDPR)

Under the UK GDPR and the Data Protection Act 2018, you have the right to:

Access: obtain confirmation of the existence of your data and receive a copy of it.
Rectification: request the correction of inaccurate or incomplete data.
Erasure: request the deletion of your personal data.
Portability: receive your data in a structured and readable format.
Objection: object to the processing of data for marketing purposes.
Complaint: lodge a complaint with the Information Commissioner's Office (ICO).

8. Contacts for privacy requests

To exercise your rights or for any question relating to the processing of your personal data, you can contact us at:

Email: info@applaynt.com

Address: Applaynt Ltd, 27 Old Gloucester Street, London, WC1N 3AX